Talking on CNBC on Wednesday, [David Stern] said that the NBA could actually benefit from having its games streamed through web subscriptions in addition to appearing in traditional cable television packages. Sling TV’s service “is appealing to an audience that either has cut their cord already, or the nevers—the never had cable [people]—so actually I think it will bring in more people and I would hope that somebody who gets to see the occasional game on ESPN, or ABC, will want to make sure they get to see all the games, which requires a whole different package,” Stern told CNBC. – Tom Huddleston, Jr, Fortune Magazine
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